Eugene Symphony

About the Project

Working as a group, the four of us successfully presented a full ledge PR campaign for the Eugene Symphony titled “Come Home to the Symphony.” The audience led campaign strived to draw deeper connections between the symphony and loyal audiences by recognizing long-time members and highlighting subscriber benefits. One of our tactics were to create a new page on the website dedicated to sharing subscribers’ stories of their time with the Symphony and what it means to them. This is one mockup I created and presented to our clients. Alongside this, we delivered a 30 page PR plan which included a 10-point email series, event document plans and budget sheets.