Marketing Plan Report

About the Project

As a sports business minor, I am required to take a series of business classes, one of them being Marketing: Value for Customers. As an aspiring PR agent, having knowledge of different marketing strategies and being able to apply it to wherever my career takes me is crucial. PR and Marketing have a lot of overlap. In this report, my job was to evaluate the different marketing strategies and comment on the effectiveness of them. I also then used that to come up with recommendations on how to improve HelloFresh’s overall brand.